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Alterna create the science of TEN, the perfect fusion of ten key elements from around the globe to transform all hair types from ordinary to extraordinary.

Inspired by enzymetherapy - the science of skincare for hair - Alterna TEN sets new standards in the field of advanced formulation and product performance.

Infused with African cacao extract, hyaluronic acid, caviar age control complex, photozyme complex with colour hold, white truffle oil, champagne grape seed oil, Bulgarian evening primrose, Arabian frankincense, Moroccan quillaia bark and arnica flower. Alterna create products that deliver results and not promises.

Alterna have created an intense and caring shampoo. This sulfate free cleanser rebalances and nourishes all hair types for seriously shiny and luscious hair.